SOLUTION MHR Brewster Seaview Case Study Essay - 2017 Words

The Brewster-Seaview Landscaping Co. Part 1 During the summer of my freshman year in college, I worked for a small private landscaping company planting shrubs, seeding new lawns, cutting grass, and tending flower gardens. The company was located in my hometown of Seaview, N.J., which is a rural community on the coast about 80 miles from Philadelphia. The company was owned and run by Joe Brewster, a 45-year-old man who had lived in Seaview all his life. He had started the company some years ago and not only handled the paperwork (payroll, bills, estimates, and so on), but also worked along with the crew six days a week. The crew consisted of five guys ranging in age from 17 to 20 years. We all lived in towns around Seaview and had gone†¦show more content†¦We were always willing to work overtime for Joe when he needed us to do so. Part II I returned the following summer to work for Joe because of the strong satisfaction I had with the job the summer before. So did the others. However, we were in for a surprise. Many things had changed. Joe had increased the number of workers to 10, bought another truck, and hired two young college graduates from Philadelphia as crew supervisors. His plan was to concentrate on the paperwork and on lining up new customers, leaving the direct guidance of the two work crews to the new supervisors. Joe had hired the two supervisors during the early spring after interviewing a number of applicants. Both were young (23 and 24), from the city, and had degrees in agricultural management from Penn State, but had not known each other previously. We â€Å"old timers† were assigned to one crew and five new workers were hired for the other crew. Because the job market was tighter this year, we were hired at the same base pay as the five new workers, but we were told that we would still be able to make bonus money based on referrals but the new people didn’t have this option. These new workers had little experience in landscaping. Except for the working hours, which were the same as during the previous summer, the two supervisors were told that they could run their crew in any manner they wished as

Public Health Core Functions Health And Social Care Essay Free Essays

In 1988, the Institute of Medicine made a study ( IOM, 1988 ) on â€Å" The Future of Public Health † which fundamentally changed the manner public wellness was planned in the USA. The commission that was set up recommended in that study that wellness bureaus for the province degrees should escalate their managerial capablenesss in three indispensable functional countries which are assessment, policy development and confidence. The rise in attending to managerial competency has gone with the rise in involvement in tracking, quantifying and bettering the appraisal of wellness impact of authorities bureaus in the USA, ( Wang, 2002 ) in other states that are developed ( Kemm, 2000 ) and all over the universe ( Sim, and Mackie, 2003 ) . We will write a custom essay sample on Public Health Core Functions Health And Social Care Essay or any similar topic only for you Order Now In the United States of America, the attempt got to a serious degree when the â€Å" Healthy people 2000 † was published and is turning continuously. Considerable advancement has been achieved in associating specific ends for the betterment of the wellness of the population like the rate of testing malignant neoplastic disease and immunisation to specific managerial activities like the development of human resources through plans like the Turning Point Performance Management Collaborative ( Public Health Foundation, 2002 ) . On the other manus, these plans do n’t cover with some holistic inquiries on public wellness ( Kemm, 2000 ) like is it obligatory to be competent in all three maps, or is being adept in one or two adequate to achieve betterment in wellness position that is above-average? The Institute of Medicine conducts two national plans for kids. This is geared towards the betterment of the edifice blocks of the kids. The plans are School Breakfast Program ( SBP ) and the National School Lunch Program ( NSLP ) . These plans play of import parts in helping the wellness and nutrition of school pupils in the United States by offering low-cost or free tiffins that are balanced nutritionally each school twenty-four hours. In 2008, the School Breakfast Program ( SBP ) gave breakfast to 10.5 million kids while over 30.5 million kids received tiffin from the National School Lunch Program ( NSLP ) . At present, to acquire compensation from federal, school repasts must run into the 1995 established ordinances for criterions of nutrition and demands for repast. In the old ages, developments have been made in dietetic counsel since those guidelines were set up. The manner in which demands for repast are monitored and implemented will determine whether pupils take portion in SBP and NSLP and eat the nutrient that is given to them. Critical schemes of execution to advance alteration and increase the engagement of pupil in the plan include affecting the school as an entity, affecting parents, pupils, and the populace ; educating the pupils on nutrition ; and supplying practical aid. The engagement of industry will be relevant to the procedure of execution which includes presenting attractive nutrients that are low in concentrated fat and Na and those that have a higher ratio of whole grain to refined grain. Additionally, current methods for monitoring will steer the attempts of execution. The support recommended from the services of nutrient and nutrition include ; Practical support for continuously developing and bettering bill of fares, puting orders for suited nutrients and commanding the cost of these nutrients while continuing their quality. New methods for oversing the quality of repasts in the school that lay accent on meeting of import ordinances for diet. Activities of public wellness have well improved the quality and length of life all over the universe ( Centre for Disease Control and Prevention, 1999 ) . In certain, the reduced incidence and happening of infective disease has been a major accomplishment of public wellness. On the other manus, the advancement of the hereafter will be more debatable to accomplish and measuring the public bureaus ‘ wellness impact will be more hard. As stated by Jocelyn Elders, the former sawbones General of the United States, ‘public wellness is ill understood-perhaps because when it is effectual, nil happens ‘ ( Elders, 1995 ) . As there are a fluctuation in the intercessions and wellness impacts, the ability to place the activities of a wellness bureau that is straight lending its quota to the advancement is difficult to determine and is ever dependent on argument ( Coyne and Hilsenrath, 2002 ) . A set of three of import maps as stated above has been developed by the Federal Gove rnment ‘s Institute of Medicine in the USA. Not many surveies have made effort to mensurate the status of public wellness pattern in the USA as it is linked to the recommendation of the Institute of Medicine ( IOM, 1988 ) sing all three of import maps. Out of eight surveies that were ab initio conducted, four laid accent on section of local wellness ( Handler and Turnock, 1996 ; Scutchfield et al. , 1997 ) and the other four took an attack on province degree ( Halverson et al. , 1996 ) . Scott et al. , 1990 were the first squad to transport out a complete nose count based on the of import maps of public wellness indicated by the Institute of Medicine. Seven old ages subsequently, Scutchfield et al. , ( 1997 ) repeated the study done by Scott et al. , ( 1990 ) and found that the figure of bureaus involved in confidence and appraisal activities was in general, unchanged. On the other manus, the per centum of wellness bureaus in the province degree that are enthusiastically involved in policy development dropped from 72 % to 49 % within the same period. For policy development as it relates to particular issues, such as genetic sciences and the bar of disease ( Piper et al. , 2001 ) , states displayed even reduced degrees of activity. This means that in merely about half of the provinces, the maps of a formal policy development were absent even on the footing of self-report. In the research on direction, approaches bases on constellation are used to look at the relationship between public presentation, construction of the organisation and determination devising, and the strategic planning capablenesss of organisations. Additionally, a positive connexion between fiscal public presentation and systems constellation of strategic planning has been confirmed to be objectively ( Veliyath and Shortell, 1993 ) . On the other manus, no researches to day of the month hold made effort to separate constellations on non-monetary steps of success such as the results of health care. The highly indispensable characteristic of any constellation is specifying the planned intent of the organisations that are analyzed. From the position of public wellness, it is indispensable to measure the effects of the of import maps on the steps of population wellness position. Consequently, analytically associating the planning theoretical accounts of bureau to the appraisal of public wellness impact is a natural add-on of the methodological analysis of constellation. The section of wellness and human services in the US has recognized 10 taking wellness arrows and suggested that they should be used as steps of result because they â€Å" assist everyone understand the importance of wellness publicity and disease preventionaˆÂ ¦ developing schemes and action programs to turn to one or more of these indexs can hold a profound consequence on increasing the quality of life and extinguishing wellness disparities † ( US Department of Health and Human Services, 2000 ) . The chief wellness indexs are Physical activity Fleshiness Use of baccy Maltreatment of substance Sexual behaviour Mental wellness Violence and hurt Quality of the environment Immunization and Access to wellness attention Other research workers and organisations ( Sutocky et al. , 2000 ) have set up a directory of the wellness position of community utilizing similar steps for illustration, since 1989, the group called the UnitedHealth has formed annually studies that ranks the general province of wellness in all 50 provinces. The study gives a elaborate position of the wellness tendencies of the population across the US. The Markss are made to draw attending to critical steps that affects the wellness of the populace. Additionally, set uping the points into a individual variable permits an all inclusive comparing of general wellness advancement with the of import maps. Consequently, nailing relationships between the constellation of of import maps and the betterment of the wellness of the population is a relevant add-on to both research in public wellness and direction. Background In recent old ages the usage of Health Impact Assessment has been on the rise in the USA, energized by an increasing consciousness among professionals of transit, public wellness and planning that transit planning and land usage can hold a considerable impact on the wellness of the populace. Health Impact Assessment is an instrument to assist determination shapers and other contrivers better place the wellness result of the determinations they make. Health Impact Assessment is described as â€Å" a combination of processs, methods, and tools by which a policy, plan, or undertaking may be judged as to its possible effects on the wellness of a population, and the distribution of those effects within the population † ( European Centre for Health Policy, 1999 ) . HIA have been loosely used in Europe and other topographic points ( Kemm, 2004 ) , and processs are the same in the United States and Europe. Furthermore, local illustrations are needed to increase the suitableness of pol itical relations, to increase consciousness of their usage round the state, to function as illustrations for farther Health Impact Assessment, to be used as theoretical accounts in United States based preparation class for Health Impact Assessment and to maintain record that Health Impact Assessment applies in the scenes of the U.S. Lesser resources may be needed to form new HIAs if research workers can draw the reappraisals of literature and methods from related Health Impact Assessments officially done in the United States, taking note of the fluctuations in domestic environment and specifications of undertaking and policy. For case, the analysis of wellness impact based on U.S. of extra income from a life salary order ( Bhatia and Katz, 2001 ; Cole et al. , 2005 ) may be of import as portion of the consequence of wellness analysis that is attributed to employment created by a new concern development in the United States ‘ informations on web between income and wellness from Europe will be non so applicable for such an analysis because of colliding economic, societal and political conditions. An adept squad in 2004 critically looked into the possibility for increased usage of HIAs in the United States and made suggestions on the following stairss that could better the usage of HIAs ( Dannenberg, 2006 ) . These stairss includes transporting out experimental HIA undertakings, making a database of Health Impact Assessment completed, griping up the capacity to develop people to transport out HIAs, developing motive to increase the demands for Health Impact Assessments by those who make determinations and developing practical methods for anticipations ( Dannenberg, 2006 ) How to cite Public Health Core Functions Health And Social Care Essay, Essay examples

Marketing Management Only Selling Products

Question: Discuss about the Marketing Management for Only Selling Products. Answer: Introduction Most of the people consider marketing as the process of selling products or services. But in actual marketing is much more than only selling products. According to Kotler et al. (2015), marketing is the process of delivering the correct product to the right people at a correct price at a correct place. And Marketing Management refers to the process of developing and execution of the marketing strategies. Marketing strategies include the strategies regarding the product, price, place and promotion. To launch a new product in the market, the marketing managers need to develop proper marketing strategies which include the above four factors. La Trobe University is one of the largest universities in Australia. This is a multi-camp public research university. La Trobe was situated in the year of 1964. The original Campus of this university is situated in Melbourne. This university offers a various range of courses like arts communication, business commerce, teaching, health, IT engineering, law and science in graduate post-graduate level. La Trobe was ranked under fifty in the best hundred universities in the world. The main courses that La Trobe offers are in the area of arts and humanity (www.latrobe.edu.au 2016). This report is about the marketing management of La Trobe University. La Trobe is going to launch a new Master of Management online course. An effective marketing strategy is needed to be suggested for this purpose. This study has been done in different parts. A situational analysis has been done on the internal environment and the customers. After that, a SWOT Analysis and Porter's 5 Forces analysis have been done. Then the marketing strategies about the potential target market and the marketing mix have been suggested. At last, a conclusion has been drawn based on the whole study. Situation Analysis Internal Market Analysis La Trobe University is going to launch its new product i.e. online Master in Management course. It is quite clear that La Trobe University operates in the education sector of Australia. Their newly launched product is for those people who want to pursue their career in the area of management. As this is an online course, working people can also pursue this course while doing their jobs (www.latrobe.edu.au 2016). The educational sector in Australia has been growing at a very fast pace. About 60 years ago, the arrival of international students in Australia was 570, but today the number has become around 5,100. Right now, Australia is providing a huge number of scholarships to the students and as a result people from all over the world are coming to Australia for higher education. Most of them are from Asian countries (internationaleducation.gov.au. 2016). There are some macroeconomic forces which have a great impact on the education sector of Australia. People from all over the world come to Australia, so there is a linguistic problem exists. As it the product is an online course, there is a huge impact of technology on the internal environment of the industry. Customer Analysis: The potential customers of La Trobes Online Master of Management course are the management students and the people who are working but want to pursue study in the area of management. The course is built to cater to the needs of students irrespective of geographical, social, cultural factors. As it is an online course, the geographical factor is not an issue (latrobe.edu.au. 2016). The course has certain benefits which will attract the students to purse this course. Firstly, the fees structure is affordable for all class of students. Secondly, one can pursue the course while doing a job. Thirdly, probably the best feature is a student can stop the course for a certain period and after that he/she can again resume the course. Due to being an online course, a lot of people can pursue the course. People can set their timing to pursue the course as per their requirements (Hmlinen, Hilmola and Hetemki 2015). Besides the regular students, working people can also avail this course. So the two important target segments are the regular graduate management students and the working management employees who want to be future mangers (Wedel and Kamakura 2012). Market Analysis SWOT Analysis The SWOT Analysis of La Trobe Universitys online Master of Management course is discussed below: Strengths Weaknesses As Master of Management is an online course, the geographical factor is not an issue. The fees structure is affordable for all. Working people can avail the course easily. The drop-in-drop-out mode is very convenient as one can stop the study for reasons and again resume it. Various ranges of courses give the students option to choose the best for them. As the course is fully online based, the reliability is less. Other top ranks universities offer a better course to the students. This is not a conventional mode of study; it can be a drawback. Opportunities Threats In the era of internet, this online course can set the future of the university. There is an opportunity for the expansion of the university in near future. The entrance of new competitors can be a threat. Other universities may come up with more modified courses; it is a future threat. Table: SWOT Analysis Source: www.latrobe.edu.au Porters Five Forces Bargaining Power Of Suppliers According to Porter, the power of the suppliers is a threat to La Trobe University. There should be fewer suppliers in the process as the suppliers have the power to control the price of the product. If the number of suppliers is less, then the price of the product will be in control. Bargaining Power Of Buyers The bargaining power of the customers is a threat to La Trobe University. If there are many similar courses that La Trobe is offering, then the customers will bargain the price of the course. So the course should be unique (Heimeshoff and Klein 2013). Threat Of New Entrance New entered competitors are a threat to La Trobe University as the new companies can come up with the different attractive course. New entrances can have the power to steal the customers from La Trobe University (Angelaki et al. 2013). Threat Of Substitutes The threat of substitute is another threat to La Trobe University. Better-ranked universities offer the same type of courses with better variables. Students will go to those universities where they can find the better attractive course. Threat Of Rivalry The intensity of rivalries determines the success of an organization. La Trobe should design the course in such a way that it is different from others and also attractive. It will give La Trobe the competitive edge than its competitors (Rothaermel 2016). Market Strategies Target Market La Trobe University in addition to focusing on segmentation of the market also extensively understands the need for target and mass marketing. As stated by Armstrong et al. (2014), the management of the institution takes into consideration the purchasing pattern and the students reaction to cost and quality of the offered product. With a launch of online management course, the management greatly emphasizes on developing a beneficial student market not only in Sydney but also worldwide (David and David 2016). Despite an increasing popularity of the worldwide web, the 21st-century people prefer leisure and ease of access to anything else. Concerning product sales, La Trobe management primarily targets students and company employees who want to study further. With a strategy of differential and concentrated marketing mix the university aims to attract new and loyal customers. Further, emphasize on the full market and not specifically a single segment would prove to be fruitful. Marketing Mix Product Like any other educational institution, to influence the study market La Trobe University looks forward to the launch of a well developed online management course. In addition to the developer's idea of providing customers with an all-in-one product, professors greatly highlight the need for an online exam for the students. Moreover, purchasers would also be able to contact university professors direct over the website. Also, with an option of 24*7 accesses and an addition of choosing from 10 major subjects the managers of the institution strongly believes to enjoy competitive advantage over its competitors (www.latrobe.edu.au 2016). Price The topic of price evaluation for the extraordinary product turned out to be a debatable topic for the decision makers. Students of the University can start with the course anytime they want to pay a minimal amount. Furthermore, the total cost of the course was decided to be $53,250 without any discrimination of the student's location. Students pay a fee of $4,437.50 per subject for the nine months course (www.latrobe.edu.au 2016). Promotion Choosing social media as the primary promotion medium was one of the most beneficial decisions ever taken by university members. According to Harmon (2015), professors are in a continuous touch with the students to let them understand the need for post graduation studies. Word of mouth and posts made on social and university websites also contribute efficiently towards publication of the product (Tulloch et al. 2015). Promotional strategies also include organizing of programs and exhibition of ideas in the campus. Place La Trobe being geographically located in Sydney principally targets the rest of Australia, New Zealand, and international markets. For expected revenue generation, the university greatly focuses on the positioning of its product. The online MBA course provides registered users with a hardcopy of study material, documents and receipt of the paid fees. Setting up a productive distribution channel in Australia and New Zealand is equivalent important. Concerning international students managers promise a delivery of the goods within a period of 15 days paying a significant amount to courier services. Competitor Analysis Charles Sturt University (CSU) Located in NSW, Victory and Australia is a multi-campus institution providing the students with several arts, business and science courses. With a population of 39,093 students, CSU ranks over 700 worldwide. On the contrary, La Trobe with stands 386 with a student count of 36,278 (Network 2016). In addition to an option to innovative study process, CSU opens up options for overseas education. Moreover, being located in the same state both the institutions are in a continuous rivalry to each other. A recent development in faculty and placement by the CSU workforce has affected the performance of La Trobe. Despite possessing features of MBA programs, CSU lacks promotional and marketing strategies. Also, the university works for a more social good and environmental sustainability as compared to La Trobe that maintains a balance between business and communal welfare. The launching of the new online business administration course has effectively affected CSU revenues (https://www.csu.edu.au/ 2016). Australian Institution of Business Established in 1985, AIB is an educational institution of its kind. Specializing in business courses the university is best suited for students who want to study business. Ranging from a bachelors degree to Ph.D., AIB has successfully maintained its reputation not only in Adelaide but also the whole of Australia and parts of New Zealand. The private business continuously produces new and exclusive products as compared to the public university that diversifies in its course streams. Despite a difference in location of the two institutions, AIB and La Trobe face tough competition from each other. A similarity in offering scholarships consequently leads to benefiting students the most. Comparing the faculties of the two brands it is seen AIB employees DBA and Ph.D. holders only. Also with a large amount of investment, students of the university enjoy a well designed and advanced campus. Though there are similarities in the distance learning, online courses, fees pattern and teaching centers between the two concerned universities, the business institution of Australia immensely focuses on internships and work-oriented learning (aib.edu.au. 2016). University of Southern Queensland According to Goh (2012), USQ and La Trobe maintain a cold relation to each other in every aspect. In addition to offering the people of Queensland with courses as similar to that of La Trobe, the university also provides with the law and engineering courses. Owning three medium-sized campuses spread all over Australia, the University was awarded the Australia`s best university award in 2001. Diversifying in research institutes the board of members focuses on several important issues. In comparison to La Trobe, the University overpowers in distance education. Further, with a group of experts and developmental schemes prove to be a factor for competitive advantage. Students of Australia regard AIB`s education process to be more intense than La Trobe. Also with an advantage of leveraging technology, University of Southern Queensland reaches out to the students and people of the world more effectively than any other institution. On the other hand, to ensure a sustainable career of the students La Trobe maintains a firm relation with high turnover business companies (Usq.edu.au. 2016). Recommendation Conclusion Analyzing the current situation of the La Trobe University and looking at the increasing student market in Australia, managers of the institution understand the need for a development of products and segmentation of the market. With a launch in online business management course, the educational institution further needs to scrutinize and bring in changes for a success of the newly developed course. Further depending upon the SWOT analysis of the university, alterations are highly recommended. The following are the recommendation based on the study done above. In terms of recommendations to the university regarding business sustainability, the workforce needs to work effectively to eliminate weaknesses and threats. Also, managers need to work towards developing promotional strategies and channelizing of the product. To maintain dominance on the market and also protect its reputation La Trobe it is recommended that the institution emphasize on the safety of its students. According to the Australia`s market report, education proves to be one of the most influential business. In response to the growing competition, it is recommended that La Trobe University needs to reconsider its marketing mix. Students complain about the high price of the course and also about the slow processing website. Regarding, the website of the university it is recommended that developers control traffic, lower cache files and also increase fluency in its functioning. In addition to the great response by the people of Australia, the institution needs to set up a separate group of individuals who would cater to after-sales issues. Being one of the most renowned universities in Australia, management bodies need to undertake necessary changes not only to increase revenue but also to benefit the society. Concerning discipline in activities of the institution an approval to a set up rules and regulations are relatively essential. From the above discussions, it can be concluded that to launch a new product in the market; marketing managers should employ an effective marketing mix strategy. The reason is that every step in launching a new product requires a proper marketing strategy. There are four types of marketing strategy i.e. marketing strategy about price, product, place and promotion. Another aspect is one need to analyze the market before launching a product. Analyzing the market refers to the analysis of internal factors and analyzes the customers. A proper marketing strategy leads to a successful product which satisfies the needs of the customers. References aib.edu.au. (2016).MBA Australia | Distance MBA Degree | Australian Institute of Business. [online] Available at: https://www.aib.edu.au/ [Accessed 10 Sep. 2016]. Angelaki, E., Baltas, G., Baourakis, G. and Zopounidis, C., 2013. The Entrance of New Products in the Cretan Market.EDITORIAL,22, pp.74-85. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. David, F. and David, F.R., 2016. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. Goh, S.C., 2012.A qualitative study into the innovation and technology transfer process of a micro-manufacturer within a university-industry collaboration context in regional South-East Queensland (D. Eng.)(Doctoral dissertation, University of Southern Queensland). Hmlinen, E., Hilmola, O.P. and Hetemki, L., 2015. Fluctuating demand and its impacts to a paper producer: customer analysis.Expert Systems with Applications,42(13), pp.5779-5788. Harmon, G., 2015. Australia as an higher education exporter.International Higher Education, (42). Heimeshoff, U. and Klein, G.J., 2013.Bargaining Power and Local Heroes. Dsseldorf Institute for Competition Economics (DICE). internationaleducation.gov.au. (2016).International-network/Australia/InternationalStrategy/theCouncilsReport/Documents/Australia%20%20Educating%20Globally%20FINAL%20REPORT.pdf. [online] Available at: https://internationaleducation.gov.au/International-network/Australia/InternationalStrategy/theCouncilsReport/Documents/Australia%20%E2%80%93%20Educating%20Globally%20FINAL%20REPORT.pdf [Accessed 10 Sep. 2016]. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. latrobe.edu.au. (2016).about/downloads/La-Trobe-Strategic-Plan-November-2015.pdf. [online] Available at: https://www.latrobe.edu.au/about/downloads/La-Trobe-Strategic-Plan-November-2015.pdf [Accessed 10 Sep. 2016]. Network, A. (2016). [online] Australianuniversities.com.au. Available at: https://www.australianuniversities.com.au/rankings/ [Accessed 10 Sep. 2016]. Rothaermel, F.T., 2016. Competitive Advantage in Technology Intensive Industries.Technological Innovation: Generating Economic Results (2nd Edition)(Advances in the Study of Entrepreneurship, Innovation amp,26, pp.233-256. Tulloch, M., Judd, M., Naidu, V., Kinash, S., Fleming, J., Nair, S., Santhanam, E. and Tucker, B., 2015. Case studies to enhance online student evaluation: Charles Sturt UniversityEvaluation, analytics and systems integration. University, C. (2016).Home - Charles Sturt University. [online] Csu.edu.au. Available at: https://www.csu.edu.au/ [Accessed 10 Sep. 2016]. University, L. (2016).Courses and degrees. [online] Latrobe.edu.au. Available at: https://www.latrobe.edu.au/courses [Accessed 10 Sep. 2016]. University, L. (2016).Master of Management Online. [online] Latrobe.edu.au. Available at: https://www.latrobe.edu.au/online/master-management [Accessed 10 Sep. 2016]. University, L. (2016).MBA Online. [online] Latrobe.edu.au. Available at: https://www.latrobe.edu.au/online/master-business-administration [Accessed 10 Sep. 2016]. Usq.edu.au. (2016).University of Southern Queensland - University of Southern Queensland. [online] Available at: https://www.usq.edu.au/ [Accessed 10 Sep. 2016]. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.