Sunday, January 26, 2020

Legalizing Marijuana in society

Legalizing Marijuana in society Legalizing Marijuana While most people recognize only the negative and harm that goes with marijuana use in society, there are several positive effects that are being ignored. In an essay written by Carl Sagan (1969), an advocator for legalizing marijuana, he states, â€Å" The illegality of cannabis (marijuana) is outrageous, an impediment to full utilization of a drug which helps produce the serenity and insight, sensitivity and fellowship so desperately needed in this increasingly mad and dangerous world.† Too many persons, marijuana users and even those who dont use the drug share similar sentiments. States like California have begun the quest for legalizing marijuana after many debates. Marijuana or cannabis as it is commonly called is a green or gray mixture of dried, shredded flowers and leaves of the hemp plant Cannabis sativa. It is smoked by rolling it in tobacco paper or putting it into a pipe. This drug is consumed by a great number of people around the world. There are over two hundred slang terms for marijuana including pot, herb, weed, boom, Mary Jane, ganger and chronic. The drug has always been considered an illicit drug ever since Harry Anslinger made false remarks at a hearing in 1937. However, many people cultivate it on a small or large scale for sale to the public and people in turn purchase it for use as a form of recreation and even medical reasons. Although from all accounts, many persons consider marijuana to be the least harmful drug among others, including alcohol and cigarettes, it is forbidden by law in many countries and parts of the United States of America. Some commonly committed drug crimes include possession of the drug, possession wit h the intent to sell, cultivation of the drug; drug trafficking, manufacture and distribution. Supporters of the criminalization of marijuana in the United States consider the use of the drug a felony and the laws governing marijuana are as rigid as those regulating cocaine or heroin. Users of the drug and even non-users request that laws be modified to alleviate the penalties related to its conviction when one is charged, or to have the drug legalized. It is proven that among all the crimes related to drug use, there are fewer crimes related to that of marijuana use. The Office of National Drug Committee in its report on the number of persons in jail for drug related crimes states that marijuana accounts for just 13 percent of all drug state offenders. From a broader prospective of the entire prison population, it was noted that marijuana was involved in the conviction of 2.7 percent of all state inmates. About 1.6 percent of the state prison population was held for offenses involving just marijuana while just 0.7 percent was incarcerated with marijuana possession as the only charge and 0.3 percent was first time offenders. It is claimed by the supporters of the legality of marijuana, that the drug stimulates crime in society. Yet, they ignore the simple fact that it is because of the strict but deteriorating law enforcements imposed on the use of the drug that encourages these simple crimes. An expert supports this in the following words, If marijuana users are no longer jailed for possession of the drug, lots of room will be opened up in our already overcrowded prison systems for more hardened offenders such as: murderers, rapists, child molesters and other violent criminals. The judicial system will no longer be burdened by having to trial cases involving marijuana. As a result, the police will be able to allocate more resources to solving more violent crimes. Since marijuana could therefore be purchased at any drug store after being legalized, violent crimes such as: robbery, drug warfare, contamination of drugs by other substances such as LSD, PCP and cocaine could quickly become a thing of the past (Saldevar, J., 2006). It is stunning to note the number of persons admitted in hospital emergency rooms due to the use of alcohol and cigarette (tobacco) use legal drugs. The following are statistics on alcohol vs. marijuana use. Records show that 100 thousand deaths annually are directly linked to acute alcohol poisoning while in 4,000 years of recorded history no one has died from marijuana overdose. It is also stated that alcohol causes physical and psychological dependences as well as temporary and permanent damages to all major organs of the body. Marijuana therefore, is a much less violent provoking substance than alcohol. It can be confirmed by hospital authorities that there are few or no marijuana related illness in their emergency rooms, while billions of dollars are spent on other illnesses, and this is worldwide. Therefore, it should not be maintained that this drug be considered a public threat. Marijuana legality will instigate cultivation and sale on small or large scale farms. The high demand for this drug will be met with governments gaining from taxes and licenses from the farmers. There will be no more drug-trafficking or smuggling of marijuana but instead shipping companies to profit from such activities. This multi-billion dollar industry will by no means fail the economy, once it is regulated. Currently, the governments are at a loss simply because it is already a growing industry that they are not gaining from. The revenues that will be derived from taxes can bring much needed relief from debts of the economy. Other segments of the country including education, health, and security among others, will have better programs as a result of sufficient or perhaps overflowing funds disbursed throughout the country. Employment will no longer be an issue once this new drug industry has been controlled. With such major investments waiting and the creation of employment certain, drug dealers or cultivators can now be equated to sales men or businessmen. Standard of living in the country or the world by extension will surely be thriving. Opponents of the legalization of marijuana should not deprive any county from such economic gain. While critics claim that marijuana should not be decriminalized, advocates maintain strongly that if the drug is regulated and taxed like other goods such as alcohol and tobacco, it will now become a product with major economic and medical benefits. Companies involved in the manufacture and packaging of the drug will adhere to all government and federal standards. This will include appropriate labels such as ingredients listings and disclaimers placed on packages so as to advice and warn users of its contents. These should be clearly and strategically placed on each package with supervised dosages recommended by federal and medical advisors. In that way there may be no case of misuse and the drug will be kept out of the reach of minors. When such health standards are put in place, the onus will be on the companies involved to adhere to regulations of the state. Legal drugs like alcohol and cigarettes can be out of reach for minors because they are sold in stores who need licenses. These stores have an incentive to sell only to adults in order to keep their license. There should be similar incentives for marijuana dealers. To protect our children we must give these marijuana dealers an invitation not to sell to them illegally. This cannot be done in a system of marijuana prohibition because we cannot take a license away if we did not give it out. To alleviate the many social and economic issues that stem from marijuana use, it is crucial that the drug be regulated and controlled. A freelance writer shares the same sentiments in an article by saying â€Å"If we take marijuana off the streets and regulate it, we will diminish organized crime problems† (Marshall, 2005). Advocators will agree that the negative effects caused by marijuana use are only increasing because of the laws against it. Such a controversial issue can be dealt with so easily with much to gain from. It is high time that young men on the streets became professional business men in the thriving industry that they are all passionate of, yet suppressed by law enforcements. It is the economys current state that has given people incentives to seek financial relief and recreation in marijuana use. It is now the economys turn to attain much more. The rewards from legalizing marijuana are unlimited. The end of all poverty and government debt lies in the hands o f those who keep this harmless drug prohibited. References Fox S., Armento P., Tvert M. (2009) Marijuana is safe: So why are we driving people to drink? White River Junction, VT: Chelsea Green. Katel P. (2009, June 12). Legalizing Marijuana. CQ Researcher, 19, 525-548. Retrieved February 01, 2010, from CQ Researcher Online http://library.cqpress.com/cqresearcher/ getpdf.php?file=cqr20090612C.pdf Klein J. (2009, April 02). Why legalizing marijuana makes sense. Time. Retrieved February 05, 2010, from http://www.time.com/time/nation/article/0,8599,1889021,00.html Kubby S. (2003). Why marijuana should be legal. New York: Thunders Mouth Press. Marshall P. (2005, February 11). Marijuana Laws. CQ Researcher, 15, 125-148. Retrieved February 01, 2010, from CQ Researcher Online http://library.cqpress.com/cqresearcher/ getpdf.php?file=cqr20050211C.pdf Moffat M. (n.d.). Should governments legalize and tax marijuana? About.com: Economics. Retrieved February 05, 2010, from http://economics.about.com/od/incometaxestaxcuts/a/marijuana.htm Sagan, C. (1969). Mr. X. In Marihuana reconsidered. (pp. 109-116). Cambridge, MA: Harvard University Saldevar, J. (2006, August 16). Marijuana: The simple logical benefits of legalization. Associated Content. Retrieved February 15, 2010, from http://www.assciatedcontent.com /article/50880/marijuana_the_simple_logical_benefits.html?cat=9

Saturday, January 18, 2020

Role of Social Worker in Non-Profit Long Term Care

Several studies have highlighted the efficiency of profit-oriented organizations compared to non-profit organizations. In the nursing homes or long term care facility too, this is no exception, where the profit driven homes are seen to be technically and economically efficient than the non- profit facilities. The operation of the non-profit homes is directed to ensuring that revenues and costs are relatively equal. The non-profit nursing homes, run by government, religious bodies and even by private philanthropic affiliations are not seriously classified for their performance and quality, and are largely categorized together (Knox, Blankmeyer and Stutzman).Research done into staffing levels of profit and non-profit nursing homes however, show that nursing homes in the non-profit sector have higher staffing levels, compared to profit oriented nursing organizations. Literature on nursing homes in the US show that non-profit care facilities have higher number of direct care staff and lo wer staff turnover rates. It should be noted here that the majority of nursing homes in the US are profit oriented while in Canada, the majority are non-profit care homes (Margaret J et al., 2005).Social workers in health care have addressed the problems and situations associated with illnesses, seeing things in the bigger perspective, while also addressing the immediate concerns. The largest area of focus in social work is perhaps in the health field. Social workers have performed their expected or required roles, and have also raised awareness among other health care professionals to look beyond disease or ailment of the patient; into the psychological and social aspects of the ailment and its treatment (Dhooper, 1997).The responsibilities associated with social work in long-term nursing homes  include tasks with patients and their families, both within and outside the hospital. Most social workers in hospitals are responsible for functions like high risk screening, social and p sychological assessments, coordinated patient care, discharge planning and follow up.In long term care facilities, the social worker is required to be aware of the traditional and non traditional social work involvement and their roles, and appropriately examine the most suitable application. The social workers review the evidence base systematically and accordingly develop protocols and recommendations for practice. They encourage academic and practice partnerships and try to identify similar areas of concern, with their medical colleagues.The social workers perform several roles, even beyond that expected of a social service worker. However there is no formal profile of the tasks associated with social worker in nursing home care. The law and regulatory governing are restricted to finding out the presence and absence of the social worker. There is no certification or recognition process to evaluate the contributions of the social worker particularly in the non-profit nursing homes .An important aspect of social work in health setting is assessment, including psychosocial assessment. Client problems need to be assessed to begin treatment intervention, irrespective of the ailment or the people. Assessment helps in gathering, analyzing and evaluating relevant information based on which appropriate treatment strategies are implemented. Sometimes the social worker may be required to service at  homes of clients. Interviewing clients at home, particularly the elderly ones, offers an informal atmosphere and reinforces to the client that he or she is supported and is not left alone (Mellor and Solomon, 1996).Use of client’s first name, hugging, accepting a cup of tea are all part of a professional conduct of a social worker. The social worker is also sought to address psychosocial needs in nursing homes, to treat mental health problems. The social work provider’s perspective in diagnosing and treating anxiety, dementia and depression is considered nec essary. Through appropriate in-home interventions, social work providers even ascertain ineffective diagnosis and delivery of inappropriate care.   They address several issues with social relevance like relationship loss, adjustment to environment, terminal care etc.In the non-emergency nursing home admissions, social work personnel carry out the psychosocial assessment of the client during the initial contact. Based on this assessment, the level of required social work involvement, preparation of social work activity and discharge plans are finalized. This assessment also marks the beginning of the patient-social worker relationship. The social worker may at times be required to alert other physicians on existing psychosocial problems, which they should consider before medical interventions.Here the social worker must ensure that patient details or medical history are not breached or misused by anyone having access to it. Preadmission screenings by social workers can reduce unwan ted readmissions while also reducing the stay in nursing homes. Discharge planning may be involved with many ethical issues or even legal issues for the social worker. The social worker has a crucial role in sorting conflict between  patient expectations and nursing home obligations. When patients with very little hope of recovery or irreversible conditions are discharged, they and their families consider the nursing home to have abandoned them and experience a loss of hope. Here the social worker, attempts to change this perception by planning for the future through problem solving.The role of social worker in non-profit long term care is highly diverse from being a psychotherapist, social work consultant and a consultant on psychosocial issues. They assist client immensely in their transition to and from long-term care. They associate elders and families to community facilities and services through appropriate brokering, cause and needs advocacy.They help in planning long-term c are with the client and their family and resolve issues in finance, legal and social requirements. In care planning, the social service provider needs to develop plans taking into consideration the arrangements and psychosocial support for older persons. The plans, particularly long term care plans must be accommodative of any physical or cognitive changes, as and when it arises.Social workers need to be wise to accept and respect the fact that clients, particularly older clients in long-term care have the right to choose or decide on matters pertaining to their treatment (Vourlekis, et. al, 2005). Social workers also need to be conscious of the ethical issues arising in their work with older clients.Long term care is not just restricted to the caring of elderly people. Long term care can be associated with any age, like even with children having long term health implications.The services provided by social workers are very diverse and is associated with both, a health perspective a nd a social perspective. The quality of delivery for the health factor is judged based on technical aspects of care like treatment outcomes and evaluation of care process. The quality of social services provided is judged based on the opinion and perception of the users. In contrast to acute care which is associated to restoration of normal health, long term care is more associated in suppressing or preventing further decline in health condition or progress of disability (Gooloo, Wunderlich, Kohler, 2001). Sometime people would adapt to heir disabilities and adverse health conditions and may even begin to depend less on social or medical assistance for a considerably long period of time.The role of social worker in the non-profit long term care is immense and cannot be overlooked. They are involved in all aspects of patient care from assessment to discharge, apart from ensuring their social well being. Given the trend in modern medicine, where newer and sophisticated treatments incr ease life span, the population of elderly people has been increasing significantly, and more elderly people are likely to seek nursing care for various reasons. Also with newer diseases, associated with developing life styles, food habits, and environment; people are likely to seek more medical intervention for unconventional diseases. Therefore people across all ages and backgrounds seeking medical intervention would have more social implications and social relevance, relying more on the social worker to deliver.REFERENCESKnox K.J., Blankmeyer E.C and Stutzman J.R., (2006) Comparative Performance and Quality among Nonprofit Nursing Facilities in Texas, Nonprofit and Voluntary Sector Quarterly. Sage Publications [Electronic Version] downloaded on 10th May 2008 from http://nvs.sagepub.com/cgi/reprint/35/4/631Margaret J et al., (2005) Staffing levels in not-for-profit and for-profit long-term care facilities: Does type of ownership matter? Canadian Medical Association Journal, March 1 , 2005 [Electronic Version] downloaded on 10th May 2008 from http://www.cmaj.ca/cgi/content/full/172/5/645 Vourlekis B, Zlotnik J.L, Simons K., (2005) Institute for the advancement of Social Work Research, Evaluating Social Work Services in Nursing Homes: Toward Quality Psychosocial Care [Electronic Version] downloaded on 11th May 2008 from http://www.charityadvantage.com/iaswr/IASWRNursingHome.pdf Dhooper S.S., (1997) Social Work in Health Care in the 21st Century. Sage Publications, London Mellor J and Solomon R., (1996) Geriatric Social Work Education Haworth Press. Gooloo S, Wunderlich, Kohler P.O., (Eds) (2001) Improving the Quality of Long-term Care, National Academies Press Role of Social Worker in Non-Profit Long Term Care Several studies have highlighted the efficiency of profit-oriented organizations compared to non-profit organizations. In the nursing homes or long term care facility too, this is no exception, where the profit driven homes are seen to be technically and economically efficient than the non- profit facilities. The operation of the non-profit homes is directed to ensuring that revenues and costs are relatively equal. The non-profit nursing homes, run by government, religious bodies and even by private philanthropic affiliations are not seriously classified for their performance and quality, and are largely categorized together (Knox, Blankmeyer and Stutzman).Research done into staffing levels of profit and non-profit nursing homes however, show that nursing homes in the non-profit sector have higher staffing levels, compared to profit oriented nursing organizations. Literature on nursing homes in the US show that non-profit care facilities have higher number of direct care staff and lo wer staff turnover rates. It should be noted here that the majority of nursing homes in the US are profit oriented while in Canada, the majority are non-profit care homes (Margaret J et al., 2005).Social workers in health care have addressed the problems and situations associated with illnesses, seeing things in the bigger perspective, while also addressing the immediate concerns. The largest area of focus in social work is perhaps in the health field. Social workers have performed their expected or required roles, and have also raised awareness among other health care professionals to look beyond disease or ailment of the patient; into the psychological and social aspects of the ailment and its treatment (Dhooper, 1997). The responsibilities associated with social work in long-term nursing homes  include tasks with patients and their families, both within and outside the hospital. Most social workers in hospitals are responsible for functions like high risk screening, social and psychological assessments, coordinated patient care, discharge planning and follow up.In long term care facilities, the social worker is required to be aware of the traditional and non traditional social work involvement and their roles, and appropriately examine the most suitable application. The social workers review the evidence base systematically and accordingly develop protocols and recommendations for practice. They encourage academic and practice partnerships and try to identify similar areas of concern, with their medical colleagues. The social workers perform several roles, even beyond that expected of a social service worker. However there is no formal profile of the tasks associated with social worker in nursing home care. The law and regulatory governing are restricted to finding out the presence and absence of the social worker. There is no certification or recognition process to evaluate the contributions of the social worker particularly in the non-profit nursing hom es.An important aspect of social work in health setting is assessment, including psychosocial assessment. Client problems need to be assessed to begin treatment intervention, irrespective of the ailment or the people. Assessment helps in gathering, analyzing and evaluating relevant information based on which appropriate treatment strategies are implemented. Sometimes the social worker may be required to service at  homes of clients. Interviewing clients at home, particularly the elderly ones, offers an informal atmosphere and reinforces to the client that he or she is supported and is not left alone (Mellor and Solomon, 1996).Use of client’s first name, hugging, accepting a cup of tea are all part of a professional conduct of a social worker. The social worker is also sought to address psychosocial needs in nursing homes, to treat mental health problems. The social work provider’s perspective in diagnosing and treating anxiety, dementia and depression is considered n ecessary. Through appropriate in-home interventions, social work providers even ascertain ineffective diagnosis and delivery of inappropriate care.   They address several issues with social relevance like relationship loss, adjustment to environment, terminal care etc.In the non-emergency nursing home admissions, social work personnel carry out the psychosocial assessment of the client during the initial contact. Based on this assessment, the level of required social work involvement, preparation of social work activity and discharge plans are finalized. This assessment also marks the beginning of the patient-social worker relationship.The social worker may at times be required to alert other physicians on existing psychosocial problems, which they should consider before medical interventions. Here the social worker must ensure that patient details or medical history are not breached or misused by anyone having access to it. Preadmission screenings by social workers can reduce unw anted readmissions while also reducing the stay in nursing homes. Discharge planning may be involved with many ethical issues or even legal issues for the social worker. The social worker has a crucial role in sorting conflict between  patient expectations and nursing home obligations. When patients with very little hope of recovery or irreversible conditions are discharged, they and their families consider the nursing home to have abandoned them and experience a loss of hope. Here the social worker, attempts to change this perception by planning for the future through problem solving.The role of social worker in non-profit long term care is highly diverse from being a psychotherapist, social work consultant and a consultant on psychosocial issues. They assist client immensely in their transition to and from long-term care. They associate elders and families to community facilities and services through appropriate brokering, cause and needs advocacy. They help in planning long-ter m care with the client and their family and resolve issues in finance, legal and social requirements.In care planning, the social service provider needs to develop plans taking into consideration the arrangements and psychosocial support for older persons. The plans, particularly long term care plans must be accommodative of any physical or cognitive changes, as and when it arises. Social workers need to be wise to accept and respect the fact that clients, particularly older clients in long-term care have the right to choose or decide on matters pertaining to their treatment (Vourlekis, et. al, 2005). Social workers also need to be conscious of the ethical issues arising in their work with older clients.Long term care is not just restricted to the caring of elderly people. Long term care can be associated with any age, like even with children having long term health implications.The services provided by social workers are very diverse and is associated with both, a health perspectiv e and a social perspective. The quality of delivery for the health factor is judged based on technical aspects of care like treatment outcomes and evaluation of care process. The quality of social services provided is judged based on the opinion and perception of the users. In contrast to acute care which is associated to restoration of normal health, long term care is more associated in suppressing or preventing further decline in health condition or progress of disability (Gooloo, Wunderlich, Kohler, 2001). Sometime people would adapt to heir disabilities and adverse health conditions and may even begin to depend less on social or medical assistance for a considerably long period of time.The role of social worker in the non-profit long term care is immense and cannot be overlooked. They are involved in all aspects of patient care from assessment to discharge, apart from ensuring their social well being. Given the trend in modern medicine, where newer and sophisticated treatments i ncrease life span, the population of elderly people has been increasing significantly, and more elderly people are likely to seek nursing care for various reasons. Also with newer diseases, associated with developing life styles, food habits, and environment; people are likely to seek more medical intervention for unconventional diseases. Therefore people across all ages and backgrounds seeking medical intervention would have more social implications and social relevance, relying more on the social worker to deliver.REFERENCESKnox K.J., Blankmeyer E.C and Stutzman J.R., (2006) Comparative Performance and Quality among Nonprofit Nursing Facilities in Texas, Nonprofit and Voluntary Sector Quarterly. Sage Publications [Electronic Version] downloaded on 10th May 2008 from http://nvs.sagepub.com/cgi/reprint/35/4/631Margaret J et al., (2005) Staffing levels in not-for-profit and for-profit long-term care facilities: Does type of ownership matter? Canadian Medical Association Journal, Marc h 1, 2005 [Electronic Version] downloaded on 10th May 2008 from http://www.cmaj.ca/cgi/content/full/172/5/645 Vourlekis B, Zlotnik J.L, Simons K., (2005) Institute for the advancement of Social Work Research, Evaluating Social Work Services in Nursing Homes: Toward Quality Psychosocial Care [Electronic Version] downloaded on 11th May 2008 from http://www.charityadvantage.com/iaswr/IASWRNursingHome.pdf Dhooper S.S., (1997) Social Work in Health Care in the 21st Century. Sage Publications, London Mellor J and Solomon R., (1996) Geriatric Social Work Education Haworth Press. Gooloo S, Wunderlich, Kohler P.O., (Eds) (2001) Improving the Quality of Long-term Care, National Academies Press

Thursday, January 9, 2020

What Is a Concluding Sentence Secrets

What Is a Concluding Sentence Secrets Things You Should Know About What Is a Concluding Sentence The full paragraph works together and does not have any extraneous elements. The ability to create well-organized paragraphs is important to the academic success of deaf students. The duration of a conclusion is usually proportional to the amount of the entire text. Likewise, you will also should use transitions between sections in a bigger piece of writing. So, it's well worth putting in the very last dregs of your intellectual energy to think of a convincing conclusion. There's a continuous war in Sudan. In truth, it's very likely that all these individuals are avoiding in conclusion'' so often it may even become trendy again. The topic is purchasing a home and the controlling idea is crucial to be fully prepared Although the principal topic is all about buying a house, the statements that follow may expound why it's crucial to be fully prepared. Gossip, Lies and What Is a C oncluding Sentence Obviously, you wish to have your paper well-written, and that has the conclusion paragraph. You may be prepared to move on to some other assignment. Your conclusion should produce a link between the contents of your paper and a bigger issue. When it's a lengthier paper, a great place to begin is by looking at what each paragraph was about. You've probably already written an introduction paragraph that you are especially fond of. The duration of your concluding paragraph will be different with the amount of your paper. Anyway, it doesn't restate the thesis statement. Concluding statements should give the sensation of summarization of your whole body paragraphs. What to Expect From What Is a Concluding Sentence? In general, topic sentences are crucial in writing in order to emphasize points for much better communication. In most instances, readers look into the very first few sentences of a paragraph to learn what it is about. That is to say, you wrap up the principal points in 1 sentence. Want to Know More About What Is a Concluding Sentence? In the end, the previous sentence of the very first paragraph of this kind of essay would state the thesis the author is attempting to prove. The sort of concluding paragraph will be contingent on the assignment. When you're writing a great conclusion paragraph, you sho uld consider the major point that you would like to become across and be sure it's included. A great conclusion paragraph is basically the one which solidifies the principal point of your writing. Great topic sentences have to be direct and specific to convey a very clear thought. It's possible for you to use a concluding sentence to state how you want to observe things change later on. Avoid statements like although some can disagree or there might be better arguments. The conclusion is the conclusion of the paragraph. When composing your essay's conclusion, don't feel as though you must begin with the phrases in conclusion or maybe to summarize. The thesis statement is most frequently placed at the close of the paragraph. As soon as it's always important to receive your essay off on the perfect start with a strong and engaging introduction, a lot of people may acquire lazy toward the conclusion of their writing. After you've reminded your reader of your principal ideas, you leave them with something to consider. Firstly, embedded conclusions are appropriate for narratives. The manner in which you present your topic in the introduction provides the reader the very first impression. A Secret Weapon for What Is a Concluding Sentence Actually, on the true AP exam, you might not get to the conclusion in any respect. You've written a stunning introduction and body, and now you've got to complete the draft off by writing the conclusion! In reality, assorted kinds of papers need different conclusion paragraph examples. Failure to reveal problems and negative results Negative facets of the research procedure should not be ignored. In the best examples of conclusions, it is going to act as a proof that some new understanding is made by the text. You may want to amplify the principal point of an essay or place it in a different perspective for setting a bigger context. Thus, broader implications can be helpful for the readers since they arouse their interest and produce the outlook wider.

Wednesday, January 1, 2020

Study Skills-Learning Styles - 1254 Words

Contents: 1. Introduction....................................................................................Page 3 2. Factors affecting the Learning Styles........................................... Page 4 3. My Learning Style......................................................................... Page 5, 6 4. Conclusion.................................................................................... Page 7 5. References......................................................................................Page 8 Introduction: Human beings use five senses to develop and adjust to the best way of learning. By touching, seeing and hearing individuals can receive, process and keep information in different and†¦show more content†¦It alters with the accumulating life experience and the level of education. (www.helium.com) My Learning Style Most students adopt learning style that work best for them or some synthesize learning techniques of each style while sustaining an exceptional preference in one. My preferable learning style is auditory and my least favoured style is practical. As an auditory learner, I learn by hearing and listening. On the contrary, the visual learners mainly learn by seeing and favour studying through visually engaging materials. On the other hand, kinaesthetic learners study by creating something. They require physical participation to learn. I do enjoy spoken lectures and active classroom discussions with a lot questions and summarising. Also I study facts and figures easily and read study materials aloud, while carefully listening to myself or a tape recorder, which helps a lot to memorise effectively. I’m an independent learner. I like to be left alone to learn and contemplate after lectures. With these learning skills, first of all I will benefit when revising for an oral exam. Secondly, similar to visual and practical learners, I will successfully manage presentations, research projects, traditional tests. (www.studyingstyle.com) However I won’t be that good as visual learners on writing an essay, working with charts, maps and diagrams, written exams, worksheets, making a mind map or spidergram. For example writing an essay for me is moreShow MoreRelatedMy Development Within The Study Skills1541 Words   |  7 Pagesabout Study Skills Introduction In this assignment I am going to reflect on my development within the study skills module. Throughout the module I have learnt about many different forms of study skills and aids to be able study effectively. I feel that I do still have a lot to learn about them and how they will help with my future studies. Coming back into study after such a long break was very daunting for me, but once I settled in I knew I had all the tools needed to help with my studies I justRead MoreThe Importance Of Learning And Retaining Material Is Through The Auditory, Visual And Tactile Learning Experience Essay924 Words   |  4 Pagesbelieve that my most efficient way of learning and retaining material is through the auditory, visual and tactile learning experience. As I reviewed my list of things I have learned I reflect on my time in nursing school. Therefore, I will use nursing school to display my preferred styles of learning. I have never had great study habits but always managed to earn good grades. In grade school I would find it difficult to concentrate while reading a book. My study habits included retyping hand writtenRead MoreLearning Style : The Factor That Affecting Learning Relating Performance1641 Words   |  7 PagesLearning style is one of the factor that affecting learning-relating performance.{148} The method an individual choose to approach a learning situation has an impact on his performance and learning outcomes. Learning define as a process that lead to change which occur as a result of experience, and increases the potential for improving performance and future learning. Any concern about selection of effective teaching, must begin with a consideration of students preference learning styles. AccordingRead MoreStudent Motivation And Academic Success1568 Words   |  7 Pagesmotivation, learning preferences/styles, socioeconomic status, whether or not the student is a first generati on college student, gender, and even race. With so many factors potentially contributing or hindering a student’s academic success in college; it is important for teachers to attempt to connect with students in the classroom. Adjusting instructional methods that focus on students’ learning preferences/styles can increase student motivation and can lead to academic success.   Studies have beenRead MoreSuccessful Students Take Notes889 Words   |  4 Pagesï » ¿ Successful Students Take Notes US/101 Successful Students Take Notes Successful students are always looking for ways to improve their study skills. One habit all successful students demonstrate is taking notes. Note- taking helps to monitor your reading and understanding of material. It does no good to take notes if you are unable to comprehend the material. There are many different techniques for note-taking. Not only can read and highlight, or write down notes, but theyRead MorePersonal Reflection783 Words   |  4 Pageshave been faced with the opportunity of taking the Parkers’ Learning Style. After completing the Parkers Learning Style, I learned that I am not only a kinesthetic learner, but also a visual learner. Knowing what type of learner I am will benefit me as a teacher because it will motivate me to keep my students actively engaged while doing hands on activities. It is very important that each student feels that he or she are being taught in a style that benefits them as an individual. I believe that knowingRead MoreA Person al Reflection Paper of Teaching Learning1104 Words   |  5 Pagesin background, education, experience, intention make peoples different. You, me, my friends, your colleagues, everyone have different idea, life style, working style, learning style, and teaching style. The followings are my own reflections of learning and teaching based on my experience, moreover, they can be changed along the life. First Learning Style When I studied in bachelor of engineering, I used to get A from one subject that I only sit in the class and listen to the instructor. I used toRead MorePRS Coursework 11224 Words   |  5 PagesMANAGEMENT BSM 160: PERSONAL AND RESEARCH SKILLS (FULL TIME) MOIRA BAILEY 1415792 CINDY OMARI WORD COUNT: 1,051 This reflective paper aims at analyzing my learning experience in the Personal and Research Skills module and how these experiences are likely to help both my post graduate study at The Robert Gordon University and my future career. During my post graduate studies at The Robert Gordon University, Aberdeen, Personal and Research Skills was one of the four modules I took in theRead MoreLearning Styles and Student Nurses1240 Words   |  5 PagesLearning can be defined as the process of acquiring knowledge or skills through experience, independent or collaborative study, and teachings under guided instruction (Fisher Frey, 2008). One of the most efficient processes of learning that promotes progressive knowledge and skill development is a process that focusses on learning styles (Weaver, 2010). √ The key term ‘learning style’ can be described as the preferential mode a learner adopts whenRead MoreLearning Style Is The Unique Mode Of Achieving Knowledge1463 Words   |  6 Pages Learning style is the unique mode of achieving knowledge or skill through experiences or trainings. Learning style addresses the method to learning and the manner that ind ividual learns greatest and to the characteristic method of persons interacting with the environment. Learning style lists aim to identify a student s preferred academic approach in adapting and processing knowledge. The learning style denotes to the special mode in which the learners absorbs, processes, follows and recollects

Tuesday, December 24, 2019

SOLUTION MHR Brewster Seaview Case Study Essay - 2017 Words

The Brewster-Seaview Landscaping Co. Part 1 During the summer of my freshman year in college, I worked for a small private landscaping company planting shrubs, seeding new lawns, cutting grass, and tending flower gardens. The company was located in my hometown of Seaview, N.J., which is a rural community on the coast about 80 miles from Philadelphia. The company was owned and run by Joe Brewster, a 45-year-old man who had lived in Seaview all his life. He had started the company some years ago and not only handled the paperwork (payroll, bills, estimates, and so on), but also worked along with the crew six days a week. The crew consisted of five guys ranging in age from 17 to 20 years. We all lived in towns around Seaview and had gone†¦show more content†¦We were always willing to work overtime for Joe when he needed us to do so. Part II I returned the following summer to work for Joe because of the strong satisfaction I had with the job the summer before. So did the others. However, we were in for a surprise. Many things had changed. Joe had increased the number of workers to 10, bought another truck, and hired two young college graduates from Philadelphia as crew supervisors. His plan was to concentrate on the paperwork and on lining up new customers, leaving the direct guidance of the two work crews to the new supervisors. Joe had hired the two supervisors during the early spring after interviewing a number of applicants. Both were young (23 and 24), from the city, and had degrees in agricultural management from Penn State, but had not known each other previously. We â€Å"old timers† were assigned to one crew and five new workers were hired for the other crew. Because the job market was tighter this year, we were hired at the same base pay as the five new workers, but we were told that we would still be able to make bonus money based on referrals but the new people didn’t have this option. These new workers had little experience in landscaping. Except for the working hours, which were the same as during the previous summer, the two supervisors were told that they could run their crew in any manner they wished as

Monday, December 16, 2019

Public Health Core Functions Health And Social Care Essay Free Essays

In 1988, the Institute of Medicine made a study ( IOM, 1988 ) on â€Å" The Future of Public Health † which fundamentally changed the manner public wellness was planned in the USA. The commission that was set up recommended in that study that wellness bureaus for the province degrees should escalate their managerial capablenesss in three indispensable functional countries which are assessment, policy development and confidence. The rise in attending to managerial competency has gone with the rise in involvement in tracking, quantifying and bettering the appraisal of wellness impact of authorities bureaus in the USA, ( Wang, 2002 ) in other states that are developed ( Kemm, 2000 ) and all over the universe ( Sim, and Mackie, 2003 ) . We will write a custom essay sample on Public Health Core Functions Health And Social Care Essay or any similar topic only for you Order Now In the United States of America, the attempt got to a serious degree when the â€Å" Healthy people 2000 † was published and is turning continuously. Considerable advancement has been achieved in associating specific ends for the betterment of the wellness of the population like the rate of testing malignant neoplastic disease and immunisation to specific managerial activities like the development of human resources through plans like the Turning Point Performance Management Collaborative ( Public Health Foundation, 2002 ) . On the other manus, these plans do n’t cover with some holistic inquiries on public wellness ( Kemm, 2000 ) like is it obligatory to be competent in all three maps, or is being adept in one or two adequate to achieve betterment in wellness position that is above-average? The Institute of Medicine conducts two national plans for kids. This is geared towards the betterment of the edifice blocks of the kids. The plans are School Breakfast Program ( SBP ) and the National School Lunch Program ( NSLP ) . These plans play of import parts in helping the wellness and nutrition of school pupils in the United States by offering low-cost or free tiffins that are balanced nutritionally each school twenty-four hours. In 2008, the School Breakfast Program ( SBP ) gave breakfast to 10.5 million kids while over 30.5 million kids received tiffin from the National School Lunch Program ( NSLP ) . At present, to acquire compensation from federal, school repasts must run into the 1995 established ordinances for criterions of nutrition and demands for repast. In the old ages, developments have been made in dietetic counsel since those guidelines were set up. The manner in which demands for repast are monitored and implemented will determine whether pupils take portion in SBP and NSLP and eat the nutrient that is given to them. Critical schemes of execution to advance alteration and increase the engagement of pupil in the plan include affecting the school as an entity, affecting parents, pupils, and the populace ; educating the pupils on nutrition ; and supplying practical aid. The engagement of industry will be relevant to the procedure of execution which includes presenting attractive nutrients that are low in concentrated fat and Na and those that have a higher ratio of whole grain to refined grain. Additionally, current methods for monitoring will steer the attempts of execution. The support recommended from the services of nutrient and nutrition include ; Practical support for continuously developing and bettering bill of fares, puting orders for suited nutrients and commanding the cost of these nutrients while continuing their quality. New methods for oversing the quality of repasts in the school that lay accent on meeting of import ordinances for diet. Activities of public wellness have well improved the quality and length of life all over the universe ( Centre for Disease Control and Prevention, 1999 ) . In certain, the reduced incidence and happening of infective disease has been a major accomplishment of public wellness. On the other manus, the advancement of the hereafter will be more debatable to accomplish and measuring the public bureaus ‘ wellness impact will be more hard. As stated by Jocelyn Elders, the former sawbones General of the United States, ‘public wellness is ill understood-perhaps because when it is effectual, nil happens ‘ ( Elders, 1995 ) . As there are a fluctuation in the intercessions and wellness impacts, the ability to place the activities of a wellness bureau that is straight lending its quota to the advancement is difficult to determine and is ever dependent on argument ( Coyne and Hilsenrath, 2002 ) . A set of three of import maps as stated above has been developed by the Federal Gove rnment ‘s Institute of Medicine in the USA. Not many surveies have made effort to mensurate the status of public wellness pattern in the USA as it is linked to the recommendation of the Institute of Medicine ( IOM, 1988 ) sing all three of import maps. Out of eight surveies that were ab initio conducted, four laid accent on section of local wellness ( Handler and Turnock, 1996 ; Scutchfield et al. , 1997 ) and the other four took an attack on province degree ( Halverson et al. , 1996 ) . Scott et al. , 1990 were the first squad to transport out a complete nose count based on the of import maps of public wellness indicated by the Institute of Medicine. Seven old ages subsequently, Scutchfield et al. , ( 1997 ) repeated the study done by Scott et al. , ( 1990 ) and found that the figure of bureaus involved in confidence and appraisal activities was in general, unchanged. On the other manus, the per centum of wellness bureaus in the province degree that are enthusiastically involved in policy development dropped from 72 % to 49 % within the same period. For policy development as it relates to particular issues, such as genetic sciences and the bar of disease ( Piper et al. , 2001 ) , states displayed even reduced degrees of activity. This means that in merely about half of the provinces, the maps of a formal policy development were absent even on the footing of self-report. In the research on direction, approaches bases on constellation are used to look at the relationship between public presentation, construction of the organisation and determination devising, and the strategic planning capablenesss of organisations. Additionally, a positive connexion between fiscal public presentation and systems constellation of strategic planning has been confirmed to be objectively ( Veliyath and Shortell, 1993 ) . On the other manus, no researches to day of the month hold made effort to separate constellations on non-monetary steps of success such as the results of health care. The highly indispensable characteristic of any constellation is specifying the planned intent of the organisations that are analyzed. From the position of public wellness, it is indispensable to measure the effects of the of import maps on the steps of population wellness position. Consequently, analytically associating the planning theoretical accounts of bureau to the appraisal of public wellness impact is a natural add-on of the methodological analysis of constellation. The section of wellness and human services in the US has recognized 10 taking wellness arrows and suggested that they should be used as steps of result because they â€Å" assist everyone understand the importance of wellness publicity and disease preventionaˆÂ ¦ developing schemes and action programs to turn to one or more of these indexs can hold a profound consequence on increasing the quality of life and extinguishing wellness disparities † ( US Department of Health and Human Services, 2000 ) . The chief wellness indexs are Physical activity Fleshiness Use of baccy Maltreatment of substance Sexual behaviour Mental wellness Violence and hurt Quality of the environment Immunization and Access to wellness attention Other research workers and organisations ( Sutocky et al. , 2000 ) have set up a directory of the wellness position of community utilizing similar steps for illustration, since 1989, the group called the UnitedHealth has formed annually studies that ranks the general province of wellness in all 50 provinces. The study gives a elaborate position of the wellness tendencies of the population across the US. The Markss are made to draw attending to critical steps that affects the wellness of the populace. Additionally, set uping the points into a individual variable permits an all inclusive comparing of general wellness advancement with the of import maps. Consequently, nailing relationships between the constellation of of import maps and the betterment of the wellness of the population is a relevant add-on to both research in public wellness and direction. Background In recent old ages the usage of Health Impact Assessment has been on the rise in the USA, energized by an increasing consciousness among professionals of transit, public wellness and planning that transit planning and land usage can hold a considerable impact on the wellness of the populace. Health Impact Assessment is an instrument to assist determination shapers and other contrivers better place the wellness result of the determinations they make. Health Impact Assessment is described as â€Å" a combination of processs, methods, and tools by which a policy, plan, or undertaking may be judged as to its possible effects on the wellness of a population, and the distribution of those effects within the population † ( European Centre for Health Policy, 1999 ) . HIA have been loosely used in Europe and other topographic points ( Kemm, 2004 ) , and processs are the same in the United States and Europe. Furthermore, local illustrations are needed to increase the suitableness of pol itical relations, to increase consciousness of their usage round the state, to function as illustrations for farther Health Impact Assessment, to be used as theoretical accounts in United States based preparation class for Health Impact Assessment and to maintain record that Health Impact Assessment applies in the scenes of the U.S. Lesser resources may be needed to form new HIAs if research workers can draw the reappraisals of literature and methods from related Health Impact Assessments officially done in the United States, taking note of the fluctuations in domestic environment and specifications of undertaking and policy. For case, the analysis of wellness impact based on U.S. of extra income from a life salary order ( Bhatia and Katz, 2001 ; Cole et al. , 2005 ) may be of import as portion of the consequence of wellness analysis that is attributed to employment created by a new concern development in the United States ‘ informations on web between income and wellness from Europe will be non so applicable for such an analysis because of colliding economic, societal and political conditions. An adept squad in 2004 critically looked into the possibility for increased usage of HIAs in the United States and made suggestions on the following stairss that could better the usage of HIAs ( Dannenberg, 2006 ) . These stairss includes transporting out experimental HIA undertakings, making a database of Health Impact Assessment completed, griping up the capacity to develop people to transport out HIAs, developing motive to increase the demands for Health Impact Assessments by those who make determinations and developing practical methods for anticipations ( Dannenberg, 2006 ) How to cite Public Health Core Functions Health And Social Care Essay, Essay examples

Sunday, December 8, 2019

Marketing Management Only Selling Products

Question: Discuss about the Marketing Management for Only Selling Products. Answer: Introduction Most of the people consider marketing as the process of selling products or services. But in actual marketing is much more than only selling products. According to Kotler et al. (2015), marketing is the process of delivering the correct product to the right people at a correct price at a correct place. And Marketing Management refers to the process of developing and execution of the marketing strategies. Marketing strategies include the strategies regarding the product, price, place and promotion. To launch a new product in the market, the marketing managers need to develop proper marketing strategies which include the above four factors. La Trobe University is one of the largest universities in Australia. This is a multi-camp public research university. La Trobe was situated in the year of 1964. The original Campus of this university is situated in Melbourne. This university offers a various range of courses like arts communication, business commerce, teaching, health, IT engineering, law and science in graduate post-graduate level. La Trobe was ranked under fifty in the best hundred universities in the world. The main courses that La Trobe offers are in the area of arts and humanity (www.latrobe.edu.au 2016). This report is about the marketing management of La Trobe University. La Trobe is going to launch a new Master of Management online course. An effective marketing strategy is needed to be suggested for this purpose. This study has been done in different parts. A situational analysis has been done on the internal environment and the customers. After that, a SWOT Analysis and Porter's 5 Forces analysis have been done. Then the marketing strategies about the potential target market and the marketing mix have been suggested. At last, a conclusion has been drawn based on the whole study. Situation Analysis Internal Market Analysis La Trobe University is going to launch its new product i.e. online Master in Management course. It is quite clear that La Trobe University operates in the education sector of Australia. Their newly launched product is for those people who want to pursue their career in the area of management. As this is an online course, working people can also pursue this course while doing their jobs (www.latrobe.edu.au 2016). The educational sector in Australia has been growing at a very fast pace. About 60 years ago, the arrival of international students in Australia was 570, but today the number has become around 5,100. Right now, Australia is providing a huge number of scholarships to the students and as a result people from all over the world are coming to Australia for higher education. Most of them are from Asian countries (internationaleducation.gov.au. 2016). There are some macroeconomic forces which have a great impact on the education sector of Australia. People from all over the world come to Australia, so there is a linguistic problem exists. As it the product is an online course, there is a huge impact of technology on the internal environment of the industry. Customer Analysis: The potential customers of La Trobes Online Master of Management course are the management students and the people who are working but want to pursue study in the area of management. The course is built to cater to the needs of students irrespective of geographical, social, cultural factors. As it is an online course, the geographical factor is not an issue (latrobe.edu.au. 2016). The course has certain benefits which will attract the students to purse this course. Firstly, the fees structure is affordable for all class of students. Secondly, one can pursue the course while doing a job. Thirdly, probably the best feature is a student can stop the course for a certain period and after that he/she can again resume the course. Due to being an online course, a lot of people can pursue the course. People can set their timing to pursue the course as per their requirements (Hmlinen, Hilmola and Hetemki 2015). Besides the regular students, working people can also avail this course. So the two important target segments are the regular graduate management students and the working management employees who want to be future mangers (Wedel and Kamakura 2012). Market Analysis SWOT Analysis The SWOT Analysis of La Trobe Universitys online Master of Management course is discussed below: Strengths Weaknesses As Master of Management is an online course, the geographical factor is not an issue. The fees structure is affordable for all. Working people can avail the course easily. The drop-in-drop-out mode is very convenient as one can stop the study for reasons and again resume it. Various ranges of courses give the students option to choose the best for them. As the course is fully online based, the reliability is less. Other top ranks universities offer a better course to the students. This is not a conventional mode of study; it can be a drawback. Opportunities Threats In the era of internet, this online course can set the future of the university. There is an opportunity for the expansion of the university in near future. The entrance of new competitors can be a threat. Other universities may come up with more modified courses; it is a future threat. Table: SWOT Analysis Source: www.latrobe.edu.au Porters Five Forces Bargaining Power Of Suppliers According to Porter, the power of the suppliers is a threat to La Trobe University. There should be fewer suppliers in the process as the suppliers have the power to control the price of the product. If the number of suppliers is less, then the price of the product will be in control. Bargaining Power Of Buyers The bargaining power of the customers is a threat to La Trobe University. If there are many similar courses that La Trobe is offering, then the customers will bargain the price of the course. So the course should be unique (Heimeshoff and Klein 2013). Threat Of New Entrance New entered competitors are a threat to La Trobe University as the new companies can come up with the different attractive course. New entrances can have the power to steal the customers from La Trobe University (Angelaki et al. 2013). Threat Of Substitutes The threat of substitute is another threat to La Trobe University. Better-ranked universities offer the same type of courses with better variables. Students will go to those universities where they can find the better attractive course. Threat Of Rivalry The intensity of rivalries determines the success of an organization. La Trobe should design the course in such a way that it is different from others and also attractive. It will give La Trobe the competitive edge than its competitors (Rothaermel 2016). Market Strategies Target Market La Trobe University in addition to focusing on segmentation of the market also extensively understands the need for target and mass marketing. As stated by Armstrong et al. (2014), the management of the institution takes into consideration the purchasing pattern and the students reaction to cost and quality of the offered product. With a launch of online management course, the management greatly emphasizes on developing a beneficial student market not only in Sydney but also worldwide (David and David 2016). Despite an increasing popularity of the worldwide web, the 21st-century people prefer leisure and ease of access to anything else. Concerning product sales, La Trobe management primarily targets students and company employees who want to study further. With a strategy of differential and concentrated marketing mix the university aims to attract new and loyal customers. Further, emphasize on the full market and not specifically a single segment would prove to be fruitful. Marketing Mix Product Like any other educational institution, to influence the study market La Trobe University looks forward to the launch of a well developed online management course. In addition to the developer's idea of providing customers with an all-in-one product, professors greatly highlight the need for an online exam for the students. Moreover, purchasers would also be able to contact university professors direct over the website. Also, with an option of 24*7 accesses and an addition of choosing from 10 major subjects the managers of the institution strongly believes to enjoy competitive advantage over its competitors (www.latrobe.edu.au 2016). Price The topic of price evaluation for the extraordinary product turned out to be a debatable topic for the decision makers. Students of the University can start with the course anytime they want to pay a minimal amount. Furthermore, the total cost of the course was decided to be $53,250 without any discrimination of the student's location. Students pay a fee of $4,437.50 per subject for the nine months course (www.latrobe.edu.au 2016). Promotion Choosing social media as the primary promotion medium was one of the most beneficial decisions ever taken by university members. According to Harmon (2015), professors are in a continuous touch with the students to let them understand the need for post graduation studies. Word of mouth and posts made on social and university websites also contribute efficiently towards publication of the product (Tulloch et al. 2015). Promotional strategies also include organizing of programs and exhibition of ideas in the campus. Place La Trobe being geographically located in Sydney principally targets the rest of Australia, New Zealand, and international markets. For expected revenue generation, the university greatly focuses on the positioning of its product. The online MBA course provides registered users with a hardcopy of study material, documents and receipt of the paid fees. Setting up a productive distribution channel in Australia and New Zealand is equivalent important. Concerning international students managers promise a delivery of the goods within a period of 15 days paying a significant amount to courier services. Competitor Analysis Charles Sturt University (CSU) Located in NSW, Victory and Australia is a multi-campus institution providing the students with several arts, business and science courses. With a population of 39,093 students, CSU ranks over 700 worldwide. On the contrary, La Trobe with stands 386 with a student count of 36,278 (Network 2016). In addition to an option to innovative study process, CSU opens up options for overseas education. Moreover, being located in the same state both the institutions are in a continuous rivalry to each other. A recent development in faculty and placement by the CSU workforce has affected the performance of La Trobe. Despite possessing features of MBA programs, CSU lacks promotional and marketing strategies. Also, the university works for a more social good and environmental sustainability as compared to La Trobe that maintains a balance between business and communal welfare. The launching of the new online business administration course has effectively affected CSU revenues (https://www.csu.edu.au/ 2016). Australian Institution of Business Established in 1985, AIB is an educational institution of its kind. Specializing in business courses the university is best suited for students who want to study business. Ranging from a bachelors degree to Ph.D., AIB has successfully maintained its reputation not only in Adelaide but also the whole of Australia and parts of New Zealand. The private business continuously produces new and exclusive products as compared to the public university that diversifies in its course streams. Despite a difference in location of the two institutions, AIB and La Trobe face tough competition from each other. A similarity in offering scholarships consequently leads to benefiting students the most. Comparing the faculties of the two brands it is seen AIB employees DBA and Ph.D. holders only. Also with a large amount of investment, students of the university enjoy a well designed and advanced campus. Though there are similarities in the distance learning, online courses, fees pattern and teaching centers between the two concerned universities, the business institution of Australia immensely focuses on internships and work-oriented learning (aib.edu.au. 2016). University of Southern Queensland According to Goh (2012), USQ and La Trobe maintain a cold relation to each other in every aspect. In addition to offering the people of Queensland with courses as similar to that of La Trobe, the university also provides with the law and engineering courses. Owning three medium-sized campuses spread all over Australia, the University was awarded the Australia`s best university award in 2001. Diversifying in research institutes the board of members focuses on several important issues. In comparison to La Trobe, the University overpowers in distance education. Further, with a group of experts and developmental schemes prove to be a factor for competitive advantage. Students of Australia regard AIB`s education process to be more intense than La Trobe. Also with an advantage of leveraging technology, University of Southern Queensland reaches out to the students and people of the world more effectively than any other institution. On the other hand, to ensure a sustainable career of the students La Trobe maintains a firm relation with high turnover business companies (Usq.edu.au. 2016). Recommendation Conclusion Analyzing the current situation of the La Trobe University and looking at the increasing student market in Australia, managers of the institution understand the need for a development of products and segmentation of the market. With a launch in online business management course, the educational institution further needs to scrutinize and bring in changes for a success of the newly developed course. Further depending upon the SWOT analysis of the university, alterations are highly recommended. The following are the recommendation based on the study done above. In terms of recommendations to the university regarding business sustainability, the workforce needs to work effectively to eliminate weaknesses and threats. Also, managers need to work towards developing promotional strategies and channelizing of the product. To maintain dominance on the market and also protect its reputation La Trobe it is recommended that the institution emphasize on the safety of its students. According to the Australia`s market report, education proves to be one of the most influential business. In response to the growing competition, it is recommended that La Trobe University needs to reconsider its marketing mix. Students complain about the high price of the course and also about the slow processing website. Regarding, the website of the university it is recommended that developers control traffic, lower cache files and also increase fluency in its functioning. In addition to the great response by the people of Australia, the institution needs to set up a separate group of individuals who would cater to after-sales issues. Being one of the most renowned universities in Australia, management bodies need to undertake necessary changes not only to increase revenue but also to benefit the society. Concerning discipline in activities of the institution an approval to a set up rules and regulations are relatively essential. From the above discussions, it can be concluded that to launch a new product in the market; marketing managers should employ an effective marketing mix strategy. The reason is that every step in launching a new product requires a proper marketing strategy. There are four types of marketing strategy i.e. marketing strategy about price, product, place and promotion. Another aspect is one need to analyze the market before launching a product. Analyzing the market refers to the analysis of internal factors and analyzes the customers. A proper marketing strategy leads to a successful product which satisfies the needs of the customers. References aib.edu.au. (2016).MBA Australia | Distance MBA Degree | Australian Institute of Business. [online] Available at: https://www.aib.edu.au/ [Accessed 10 Sep. 2016]. Angelaki, E., Baltas, G., Baourakis, G. and Zopounidis, C., 2013. The Entrance of New Products in the Cretan Market.EDITORIAL,22, pp.74-85. Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. David, F. and David, F.R., 2016. Strategic Management: A Competitive Advantage Approach, Concepts and Cases. Goh, S.C., 2012.A qualitative study into the innovation and technology transfer process of a micro-manufacturer within a university-industry collaboration context in regional South-East Queensland (D. Eng.)(Doctoral dissertation, University of Southern Queensland). Hmlinen, E., Hilmola, O.P. and Hetemki, L., 2015. Fluctuating demand and its impacts to a paper producer: customer analysis.Expert Systems with Applications,42(13), pp.5779-5788. Harmon, G., 2015. Australia as an higher education exporter.International Higher Education, (42). Heimeshoff, U. and Klein, G.J., 2013.Bargaining Power and Local Heroes. Dsseldorf Institute for Competition Economics (DICE). internationaleducation.gov.au. (2016).International-network/Australia/InternationalStrategy/theCouncilsReport/Documents/Australia%20%20Educating%20Globally%20FINAL%20REPORT.pdf. [online] Available at: https://internationaleducation.gov.au/International-network/Australia/InternationalStrategy/theCouncilsReport/Documents/Australia%20%E2%80%93%20Educating%20Globally%20FINAL%20REPORT.pdf [Accessed 10 Sep. 2016]. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. latrobe.edu.au. (2016).about/downloads/La-Trobe-Strategic-Plan-November-2015.pdf. [online] Available at: https://www.latrobe.edu.au/about/downloads/La-Trobe-Strategic-Plan-November-2015.pdf [Accessed 10 Sep. 2016]. Network, A. (2016). [online] Australianuniversities.com.au. Available at: https://www.australianuniversities.com.au/rankings/ [Accessed 10 Sep. 2016]. Rothaermel, F.T., 2016. Competitive Advantage in Technology Intensive Industries.Technological Innovation: Generating Economic Results (2nd Edition)(Advances in the Study of Entrepreneurship, Innovation amp,26, pp.233-256. Tulloch, M., Judd, M., Naidu, V., Kinash, S., Fleming, J., Nair, S., Santhanam, E. and Tucker, B., 2015. Case studies to enhance online student evaluation: Charles Sturt UniversityEvaluation, analytics and systems integration. University, C. (2016).Home - Charles Sturt University. [online] Csu.edu.au. Available at: https://www.csu.edu.au/ [Accessed 10 Sep. 2016]. University, L. (2016).Courses and degrees. [online] Latrobe.edu.au. Available at: https://www.latrobe.edu.au/courses [Accessed 10 Sep. 2016]. University, L. (2016).Master of Management Online. [online] Latrobe.edu.au. Available at: https://www.latrobe.edu.au/online/master-management [Accessed 10 Sep. 2016]. University, L. (2016).MBA Online. [online] Latrobe.edu.au. Available at: https://www.latrobe.edu.au/online/master-business-administration [Accessed 10 Sep. 2016]. Usq.edu.au. (2016).University of Southern Queensland - University of Southern Queensland. [online] Available at: https://www.usq.edu.au/ [Accessed 10 Sep. 2016]. Wedel, M. and Kamakura, W.A., 2012.Market segmentation: Conceptual and methodological foundations(Vol. 8). Springer Science Business Media.